About

Opened in 1984 our Mumbles parlour has proved a favourite with tourists and locals alike. With short walks to the beach and historic Mumbles Pier it truly is ice cream at the seaside!

Artisan of luxury dairy ice cream. Joe's - Everything else is just ice cream! An Italian recipe, produced in Wales since 1922, using ingredients of the finest quality

Joe Created a unique vanilla ice cream recipe back in 1922.

Four generations later, his family of ice cream purists still use that same recipe to craft and serve the distinctly moreish Joe’s Ice Cream that you enjoy today!

In 2022, we celebrated 100 years of ice cream making in Wales.

Our Signature Vanilla is freshly churned at each of our parlours everyday, it’s what makes us unique.
It’s Joe’s fresh vanilla ice cream that has stolen the hearts and taste buds of generations throughout Swansea and surrounding areas.